Rita Sartori is a qualified guide of Venice and its Lagoon, a World Heritage site since 1987.


Rita designs and conducts customized, sustainable tours in English, German and Italian, with a personal approach and much flexibility.

Rita and her Venice

Venice is pure beauty

Nothing in the world that ever you have heard of Venice, is equal to the magnificent and stupendous reality. The wildest visions of the Arabian Nights are nothing to the piazza of Saint Mark, and the first impression of the inside of the church. The gorgeous and wonderful reality of Venice is beyond the fancy of the wildest dreamer.

 (Charles Dickens) 

Venice is a therapy

Each of us knows that nothing so affects the soul, so transports, as moments of beauty - in nature, a face, a song, an action or dream. And we feel that these moments are therapeutic in the truest sense: make us aware of soul and make us care for its value. We have been touched by beauty.

 (James Hillman)

Venice is a maze

Where are you going? 

Throw away your map!

Why fight the labyrinth?

Getting lost is the only place worth going to.



(Tiziano Scarpa)


Rita Sartori is founder member of OTS – Operatori del Turismo Sostenibile della Laguna di Venezia (Businesses for Sustainable Tourism in the Lagoon of Venice). We all strive to comply with the values that are at the root of sustainable tourism as expressed by the World Tourism Organization (WTO): we take into full account ourcurrent and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities".  

Certificate of Excellence




Rita Sartori is member of  Venice Guides for Sustainable Tourism, and shares their heartfelt campaign.



Venice, the way you will feel for it

"Hi Rita,  we are home from our wonderful trip to Venice and I just wanted to drop you an email to let you know how much we enjoyed your tour! It gave us such a strong sense of the city and we felt confident to choose our own sights and things to see instead of just following the usual tourist route.  The girls (who were very tired so I know they didn’t look very interested at points) got such a lot out of it. Millie said her favourite thing in the whole trip was going ‘to the church where Venetian people get married’. Cyd really liked being able to tell which district we were coming into whenever we crossed a bridge and knowing what we’d be seeing next (bridge, alley & church!). Mostly though Rich got the most out of the tour, I have wanted to visit Venice all of my life but he has been very reluctant to visit anywhere as touristy or as busy as Venice can be. I cannot tell you how skeptical he was about the trip beforehand. I think he imagined long queues, being around crowds of tourists and paying over the odds for food & sights etc.  Because of your lovely tour, we felt we knew where we were going and had a stronger idea of the things we wanted to do. Leaving lots of time for wandering the islands, catching water buses and even a couple of meals out in places we knew locals liked to eat at too! We both came away feeling that we knew a bit about Venice and about what it might be like to live there. We all fell in love with it and cannot wait to return.

Many thanks, Nina Page" 


Alternative Venice's Blog

Tap Water in Venice is Drinkable!
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Tap water in Venice: Origin and Quality   Tap water in Venice: is it drinkable? This is one of the most frequent asked questions. Drinking water supply was one of the biggest challenges in Venice in the past. It is … Read More

What is ‘Chorus’
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  ‘Chorus’ (www.chorusvenezia.org) is a network of 17 churches. It was designed to create a virtuous self-financing system to allow the opening, maintenance, safekeeping of historical churches on the basis of the following criteria: 1. The involvement of the visitors in the project … Read More

Acqua Alta, High Water
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One of the facts that usually alarm and upset visitors: our frequent ”acqua alta”. You do not need to worry much, they are only temporary.          

Venice’s Map
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Venice’s map: A fish or two shaking hands? How many pieces in this jigsaw puzzle? For you,  map and instructions.