Tour guide in Venice


I am Rita Sartori, qualified tour guide, born and raised in Venice. Sartori is a Venetian word which defines the members of a profession: the tailors. I actually feel like a tailor in a broad sense when I design and conduct bespoken, sustainable tours in English, German and Italian, using a personal approach and much flexibility.
Choose a different perspective with Alternative Venice!



Venice is pure beauty

Nothing in the world that ever you have heard of Venice, is equal to the magnificent and stupendous reality. The wildest visions of the Arabian Nights are nothing to the piazza of Saint Mark, and the first impression of the inside of the church. The gorgeous and wonderful reality of Venice is beyond the fancy of the wildest dreamer.

 (Charles Dickens) 

Venice is a therapy

Each of us knows that nothing so affects the soul, so transports, as moments of beauty - in nature, a face, a song, an action or dream. And we feel that these moments are therapeutic in the truest sense: make us aware of soul and make us care for its value. We have been touched by beauty.

 (James Hillman)

Venice is a maze

Where are you going? 

Throw away your map!

Why fight the labyrinth?

Getting lost is the only place worth going to.



(Tiziano Scarpa)


Rita Sartori
is founder member of OTS (Businesses for Sustainable Tourism in the Lagoon of Venice), who take into full account their “current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities".  

LOGO 500 CON MARGINE BIANCO Rita Sartori is member of  Venice Guides for Sustainable Tourism, and shares the objectives of their heartfelt campaign that helps understanding the right approach one should have with Venice: We are Venice, You are Venice! 



What to Expect from Alternative Venice (and from Your Tour Guide)

"Hi Rita,  we are home from our wonderful trip to Venice and I just wanted to drop you an email to let you know how much we enjoyed your tour! It gave us such a strong sense of the city and we felt confident to choose our own sights and things to see instead of just following the usual tourist route.  The girls (who were very tired so I know they didn’t look very interested at points) got such a lot out of it. Millie said her favorite thing in the whole trip was going ‘to the church where Venetian people get married’. Cyd really liked being able to tell which district we were coming into whenever we crossed a bridge and knowing what we’d be seeing next (bridge, alley & church!). Mostly though Rich got the most out of the tour, I have wanted to visit Venice all of my life but he has been very reluctant to visit anywhere as touristy or as busy as Venice can be. I cannot tell you how skeptical he was about the trip beforehand. I think he imagined long queues, being around crowds of tourists and paying over the odds for food & sights etc.  Because of your lovely tour, we felt we knew where we were going and had a stronger idea of the things we wanted to do. Leaving lots of time for wandering the islands, catching water buses and even a couple of meals out in places we knew locals liked to eat at too! We both came away feeling that we knew a bit about Venice and about what it might be like to live there. We all fell in love with it and cannot wait to return.

Many thanks, Nina Page"